Aura Aesthetica — 45-Day SEO Strategy Plan

Current State Analysis

Where We Stand Now

Google Analytics & Search Console data — Jan 1 – Mar 20, 2026 · Site Audit findings

📊

Total Users (Jan–Mar 20)

2,117

▲ +1,160.12% vs prior period

🔄

Sessions (Jan–Mar 20)

3,000

▲ +1,263.59% vs prior period

⏱️

Engagement Rate

42.08%

▲ +2.92% Engaged Sessions

⚡

Avg Engagement Time

0:40

▲ +2.49% vs prior period

🔍 Google Search Console (Jan 1 – Mar 20, 2026)

GSC Data

311

Total Clicks

+42.66%

7.6K

Impressions

+106.47%

4.1%

Avg CTR

-30.9%

#31

Avg Position

▲ 4.13 drop

⚠️ Average position of #31 means the site does not appear on Page 1 for most searches. Impressions have doubled — a strong signal the site is gaining Google visibility. CTR optimization on titles & meta descriptions is the next lever.

📈 Traffic Sources Breakdown (Jan–Mar 20, 2026)

GA4 Data

Direct

~65%

Organic Search

~20%

Organic Social

~10%

Referral

~3%

Paid Search

~2%

⚠️ Over 65% of traffic is Direct — meaning the website is highly dependent on branded visitors. Organic search is only ~20%. Goal: flip this ratio over 3 months so SEO drives 40%+ of traffic.

🎯 Lead Generation by Channel (Jan 1 – Mar 20, 2026)

Total New Leads 115

Organic Social

48 (41.74%)

Direct

45 (39.13%)

Organic Search

20 (17.39%)

Paid Search

1 (0.87%)

Unassigned

1 (0.87%)

📄 Top Pages by Pageviews — Jan 1 – Mar 20, 2026

GA4 · Jan 1 – Mar 20

Page URL	Pageviews	Users	Avg Time on Page	Entrances	Engagement Rate
/ (Homepage)	1,582	826	0:14	1,162	55.42%
/before-after/	547	245	0:58	368	80.98%
/consultation/	279	211	0:40	248	56.45%
/pricing/pricing-list/	277	89	1:03	113	81.42%
/pricing/	256	139	0:30	152	90.79%
/procedure/breast-fat-grafting/	253	174	0:42	218	79.82%
/meet-dr-jonathan-kanevsky/	222	178	0:39	209	76.56%
Total: 6,480 pageviews · 2,117 unique users · 2,959 entrances · Avg Engagement Rate: 42.08%

🔎 Top GSC Queries (Jan 1 – Mar 20, 2026)

Search Console

Query	Clicks	Impressions	CTR	Avg Position	Signal
aura aesthetica	29	93	31.18%	6.6	Core brand keyword
dr jon kanevsky	27	103	26.21%	3.2	Strong branded intent
jon kanevsky	14	65	21.54%	2.5	High CTR branded
dr jonathan kanevsky	12	50	24.0%	3.6	Local + branded

⚠️ All top-ranking queries are 100% branded. Zero non-branded/commercial keywords in top 20. This is the single biggest gap — no one searching "Beverly Hills plastic surgery" or "fat transfer surgeon" is finding Aura Aesthetica yet.

⚡ Desktop Site Speed

GREAT

0.78s

Load Time

Great

68.5ms

Interactivity

Great

0.00

Visual Stability

Great

📱 Mobile Site Speed

GOOD

2.76s

Load Time

Good

84ms

Interactivity

Great

0.00

Visual Stability

Great

🔗 Backlink Profile

In Progress

Domain Authority

Referring Domains

Total Backlinks

🔄 Link building outreach is actively underway. Target: grow to DA 13–15 and 60–75 backlinks by Day 45.

📊 SEO Audit Score Summary

Audit

On-Page SEO

750

Monthly Organic

Organic Keywords

Backlinks Total

📋 Content Inventory

Current State

Procedure Pages11

Blog Posts8

Before/After Gallery Pages70+

Doctor Bio Pages2

Privacy/Terms PagesIn Progress

Site Audit Findings

🟢 No Non-Branded Keywords Ranking

Ongoing Keyword Research

The site ranks only for branded queries (Dr. Kanevsky, Aura Aesthetica). Zero commercial keywords like "Beverly Hills plastic surgery" appear in top 100. Needs urgent content & on-page strategy.

🟡 Google Business Profile — To Be Optimised

Optimising

GBP is claimed and being set up. Full optimization — photos, services list, practice description, and attributes — is scheduled as part of the 45-day plan to maximize Local Pack visibility.

✅ Mobile Load Time: 2.76s — Good

Good

Mobile load time of 2.76s is within an acceptable range. Interactivity (84ms) and Visual Stability (CLS: 0.00) are both Great. Further image optimization is planned to push load time closer to 2.0s for an even stronger Core Web Vitals score.

🔵 Thin Content on Gallery Pages — In Progress

In Progress

Before/after gallery pages (/blift-1, /lipo-1, etc.) are being enriched with descriptive text — procedure, technique, and recovery notes. Prioritizing BBL and lipo pages first to maximize SEO value per page.

🔵 Schema Markup Rollout — In Progress

In Progress

MedicalBusiness and basic Breadcrumb schema are live. Physician, MedicalProcedure, FAQPage, BlogPosting, and Review/AggregateRating schemas are being added across all procedure pages and blog posts as part of the 45-day plan.

🔵 Privacy Policy & Terms Pages — In Progress

In Progress

Privacy Policy, Terms of Service, and medical disclaimer pages are being drafted and will be published as part of Week 1 deliverables. Required for YMYL Google Trust signals and Google Ads compliance.

🔵 AI Crawler Directives & robots.txt — In Progress

In Progress

robots.txt is being updated with GPTBot, ClaudeBot, PerplexityBot, and Google-Extended directives. An /llms.txt file with citation-ready practice overview, procedure descriptions, and doctor bios is being created to maximize AI engine visibility.

✅ Site Speed — Desktop & Mobile: Great

Positive

Desktop: 0.78s load time, 68.5ms interactivity, 0.00 CLS — all Great. Mobile: 2.76s load time (Good), 84ms interactivity (Great), 0.00 CLS (Great). Both platforms deliver a solid, fast experience for users and Google's Core Web Vitals assessment.

Execution Roadmap

The 45-Day SEO Plan

6 weekly sprints · Linear progression from technical foundation to authority building, content velocity & AI optimization

Task Type:

Tech Technical SEO

Schema Structured Data

Content Content & E-E-A-T

Local Local SEO / GBP

AEO AI Search / GEO

Links Authority Building

Podcast Podcast SEO

Instagram Bridge

Priority:

Critical — Fix within 72h, causes ranking/trust loss if delayed

High — Complete within the sprint window

Medium — Valuable, won't block other work

Foundation & Technical Cleanup

Weeks 1–2 · March 20 – April 3, 2026

Phase 1 Focus Fix critical technical issues, establish schema & E-E-A-T baseline, launch content engine

Technical Foundations & Crawl Health

Week 1 · Mar 20 – Mar 27, 2026

Add security headers — HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy (via CDN/hosting config)
Tech
Create /llms.txt with practice overview, procedures, doctor bios & citation-ready snippets for AI engines
AEO
Update robots.txt with AI crawler directives — GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider
AEOTech
Publish Privacy Policy + Terms of Service pages (YMYL medical site requirement; required for Google Trust and Google Ads compliance)
ContentTech
Add Physician JSON-LD schema for Dr. Jonathan Kanevsky & Dr. David Mok (credentials, alumniOf, memberOf, sameAs links)
Schema
Perform full keyword research — identify top 50 target keywords across Beverly Hills plastic surgery, procedure-specific, and local intent clusters
Content
Implement multi-level BreadcrumbList on all procedure pages and blog posts (currently only "Home" in breadcrumb schema)
Schema

Podcast Launch + On-Page Content Foundation
Week 2 · Mar 28 – Apr 3 · 🎙 Podcast Week
W2

            🎙 Dr. Kanevsky on Dr. Hymen Podcast — Goes live ~Apr 1. All content work this week must be aligned to the podcast topic. Create a "halo effect" — the podcast drives awareness traffic, the site captures and converts it.

                Publish dedicated podcast landing page: "Dr. Kanevsky on Dr. Hymen Podcast" — with bio, episode embed, consultation CTA, and FAQ block from the episode
                PodcastContent

                Publish first blog post: "The Truth About Scarless Breast Lifts" — keyword-optimized H1, meta, FAQ schema, targeting topics from podcast episode
                PodcastContent

                Add keyword-rich H2 immediately after branded H1 "Discover Your True Aura!" — e.g. "Beverly Hills Plastic Surgery by Board-Certified Surgeons"
                Content

                Competitor SEO audit — analyze top 3 competing Beverly Hills plastic surgery sites for keyword gaps, backlink sources, and content structure
                Content

                Repurpose podcast appearance into 3–5 Instagram Reels/Stories; add link to podcast landing page in bio; embed social proof on website
                SocialPodcast

On-Page Optimization & Schema Blitz

Weeks 3–4 · April 4 – April 17, 2026

Phase 2 Focus Capitalize on podcast momentum, complete schema rollout, deepen on-page content quality

Schema Blitz & Procedure Page Optimization

Week 3 · Apr 4 – Apr 10, 2026

Add MedicalProcedure JSON-LD to all 11 procedure pages (howPerformed, bodyLocation, followup, indication, preparation fields)
Schema
Add BlogPosting schema to all 8 existing blog posts (author, datePublished, dateModified, image, keywords)
Schema
Publish blog post #2 targeting "fat transfer breast augmentation surgeon" (480 vol, pos 97) — optimized H1, meta, FAQ schema
ContentPodcast
Request backlink from Dr. Hymen Podcast episode show notes page — secure link to both podcast landing page and doctor profile
LinksPodcast
Add FAQ content blocks to top 3 procedure pages: Liposuction, Scarless Breast Lift, Aura Fill&Lift™ — formatted for Google People Also Ask
AEOContent
Add Review/AggregateRating structured data for existing patient testimonials on site
Schema

Keyword Expansion, Internal Links & Local Signals

Week 4 · Apr 11 – Apr 17, 2026

Fully optimize Gynecomastia procedure page for "gynecomastia los angeles" (140 vol, pos 86) — rewrite title, meta, H1, add FAQ schema
Content
Add LocalBusiness schema: openingHours, priceRange, paymentAccepted — complementing existing MedicalBusiness schema
SchemaLocal
Publish blog post #3: "Renuvion Skin Tightening Beverly Hills — What to Expect" targeting "renuvion treatment" (170 vol, pos 89)
Content
Internal linking audit — connect all procedure pages to relevant blog posts; add "Related Procedures" section to each procedure page
ContentTech
Add click-to-call button and Google Maps embed to footer and contact page; add structured address block for NAP consistency
Local
Instagram → Blog pipeline: repurpose 3 top-performing Instagram posts into long-form SEO blog articles with proper schema markup
SocialContent

Authority Building, GEO/AEO & Content Acceleration

Weeks 5–6 · April 18 – May 4, 2026

Phase 3 Focus Compound rankings, maximize AI citation surface, accelerate blog publishing cadence & backlink outreach

GEO/AEO Full Rollout, Core Web Vitals & Pillar Content

Week 5 · Apr 18 – Apr 24, 2026

Full image audit: convert all PNG/JPG to WebP/AVIF, add responsive srcset, verify lazy loading on all non-LCP images (mobile speed improvement)
Tech
Add FAQPage schema to all 11 procedure pages using FAQ content blocks — enables Google rich results and AI Overview citations
SchemaAEO
Publish blog post #4 + #5: "Beverly Hills Plastic Surgery — Complete Guide" (pillar content hub) + "Best Plastic Surgeon Beverly Hills — How to Choose"
Content
GEO Optimization: restructure all procedure pages to answer "best plastic surgeon in Beverly Hills" style conversational queries for AI/voice search
AEOGEO
Audit all 70+ before/after gallery pages for alt text — add descriptive, keyword-rich alt tags to all images missing them
TechContent
Add citation capsules to top 5 procedure pages — brief, answer-engine-ready definition blocks targeting Google AI Overviews and ChatGPT/Perplexity
AEO

Backlink Outreach, AI Citation Test & Performance Review
Week 6 · Apr 25 – May 4, 2026
W6

          

                Full 45-day ranking report vs baseline (March 20) — measure position changes on all tracked keywords; identify newly ranking pages 4–10 for optimization
                Tech

                Backlink outreach: pitch guest posts or interviews to 3–5 medical media outlets (RealSelf, Healthgrades, local Beverly Hills lifestyle magazines)
                Links

                AI Citation Test: query ChatGPT, Perplexity, and Google AI Overviews for "Beverly Hills fat transfer surgeon" and "scarless breast lift Beverly Hills" — verify Aura Aesthetica is being cited
                AEO

                Publish blog post #6: "Aura Fill & Lift™ — The Non-Surgical Alternative to Traditional Fat Grafting" — targeting procedure-specific longtail keywords
                Content

                Reduce duplicate navigation links — audit 3x navigation repetition; implement clean single-pass nav for better crawl efficiency
                Tech

                Podcast content amplification: submit podcast episode show notes to Apple Podcasts, Spotify, and Google Podcasts directories; optimize episode titles for SEO
                PodcastLinks

                Prepare Month 2 content calendar: plan 8 additional blog posts targeting commercial and informational keywords identified in Week 1 research
                Content

        

↗

Keyword Intelligence

Priority Keyword Opportunities

Top targets identified from site audit data — ranked by impact vs. difficulty

High-Impact Keyword Targets — Sorted by Sprint Priority

Keyword	Search Vol/mo	Current Position	Difficulty	Target Week	Action
dr kanevsky	70	#2	27 / Med	W1	Protect rank with Physician schema + podcast page
aura plastic surgery	50	#13	30 / Med	W2	Homepage on-page + GBP citation + schema
fat transfer breast augmentation surgeon	480	#97	9 / Easy	W3	Dedicated blog post + procedure page rewrite
renuvion treatment	170	#89	10 / Easy	W3	Blog post + optimize Renuvion procedure page
fat transfer beverly hills ca	90	#82	10 / Easy	W3	Local landing page + LocalBusiness schema
gynecomastia los angeles	140	#86	14 / Easy	W4	Procedure page rewrite + local signals + FAQ
tummy tuck santa monica	40	#97	11 / Easy	W4	Geo-targeted landing section / dedicated blog post
beverly hills plastic surgery	880+	Unranked	35 / Med	W5	Pillar hub page — primary commercial target
scarless breast lift beverly hills	210	Unranked	12 / Easy	W5	Procedure page optimization + FAQ schema
plastic surgeon near me beverly hills	320	Unranked	28 / Med	W5–W6	GBP optimization + Local SEO + NAP consistency

Measurement & Forecasting

KPIs & Traffic Projections

Realistic projections for March → May 2026 based on current baseline metrics

⚠️

Important Note on Projections: The projections below are realistic estimates based on the site's current baseline (~750 monthly organic visits, DA 7, 20 organic keywords) and the planned 45-day SEO execution. SEO is a compounding process — results build incrementally each week and accelerate from Day 30 onward. Since this is a relatively new site, Google takes 3–6 months to fully trust and reward a domain. Maximum results will be visible after Day 45 and beyond. These projections are conditional on full and timely execution of all recommendations in this plan. Projections may vary based on Google algorithm updates, competitive changes, or implementation speed.

Target KPIs — Month by Month

Based on current audit score of 68/100 · ~750 organic visits/mo · DA 7 · 45-Day Plan

Metric	Baseline (Now)	Month 1 — March	Month 2 — April	Month 3 — May
On-Page SEO Score	68 / 100	76 / 100	83 / 100	89 / 100
Domain Authority	7	8–9	10–11	13–15
Organic Monthly Sessions	~750 (GA Jan–Mar)	750–800	1,000–1,200	1,500–1,800
Organic Monthly Traffic (Ubersuggest)	~750 / month	750–800	1,000–1,200	1,500–1,800
Organic Keywords Ranking	20 (all branded)	30–40	55–70	90–120
Keywords in Top 20	4 (branded only)	6–8	12–16	22–28
GSC Avg Position	#31	#26–28	#20–24	#14–18
GSC Total Impressions/mo	~7,600 (Jan–Mar avg)	9,000–11,000	14,000–18,000	22,000–30,000
Total Backlinks	25 (8 domains)	30–35	40–50	60–75
Schema Types Implemented	2 types	5 types	8 types	10+ types
Published Blog Posts	8 posts	10–11 (+2 podcast)	14–15 (+4)	17–18 (+3 pillar)
AI Citation Visibility	0 — not measured	llms.txt live; 1 target	Cited on 2+ platforms	3+ queries cited

📈 Organic Sessions Growth Projection

Monthly organic sessions — GA4 estimate (Mar–May 2026)

🔑 Organic Keywords in Ranking

Total keywords tracked in Google index

🎯 GSC Impressions Trend

Monthly search impressions forecast

⚡ Domain Authority Growth

Moz DA score trajectory

Monthly Organic Traffic Projection — March to May 2026

45-Day SEO Plan · Baseline ~750 visits/mo

March
Week 1–2

750–800 visits/mo+7–14%

April
Week 3–5

1,000–1,200 visits/mo+33–60%

May
Week 6+

1,500–1,800 visits/mo+100–140%

📌 Important: These projections assume full, timely execution of all technical fixes, content publishing, and on-page implementations outlined in the 45-day plan. Delays in any week will proportionally delay traffic growth. Google's trust-building for newer sites typically takes 3–6 months — expect compounding acceleration from Week 5 onward and maximum impact in Months 2–3.